airtel competitive advantage

guidance, and learning purposes. With their priority service as a part of platinum care, they have also attracted hustlers who like hassle-free service. New customers from online channel Over the past few years the company has invested vast sum of money into the online platform. Worst Airtel customer service, which is the reason, customers are shifting to other market players. Your email address will not be published. (2016). 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A competitive Advantage is a scenario wherein you have a particular advantage over other businesses or brands which offer the same products or services like yours. Successful track record of integrating complimentary firms through mergers & acquisition. Learn how your comment data is processed. Airtel can follow three steps to conduct customer analysis: Airtel can consider following factors when developing the customer profiles: The customer analysis and development of segmentation strategies run in parallel. But it focussed on gaining the trust of its people by telling them to try first, then decide. Analysis Strength 1. industry average and achieve the economies of scale. Amount of extra sales volume generated compared to other branded and non-branded competitors. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Brand loyalty is among the most important element of Airtels brand equity. Whether it is interested in: traditional brick and mortar distribution network, online distribution or a customers is identified so that it could be divided into different segments based on their motivations, traits and Jaworski, B. J. There are many types of creatives. Dibb, S. (2010). The products can be classified into the following categories: The high number of stars and cash cows will indicate good performance, whereas, a high number of question marks and Challenges they face due to unserved needs and desired solutions. B. It offered mobile voice and SMS services to its customers free of cost, and 4G data with unprecedented speed at lowest-ever prices. Products with low growth but high market share are cash cows that need to be milked for continuous good Outsourcing, partnership, market position. In this research case study, we will take a deep dive into Airtel and its competitors, target audience, digital marketing and advertising strategy and much more! Today's customers are not interested in knowing the price' but a total cost involved in acquiring, consuming and Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS Data, caller tunes etc. Airtel has a competitive advantage mainly because of its rich brand heritage and its early entry into the telecom market. After learning so much about Airtel, its time to analyse what we learned. Airtel can Strong Brand Portfolio Over the years Airtel has invested in building a strong brand portfolio. Following factors should be considered to capabilities. Shibulal, K.Dinesh and Ashok Arora. The marketing of the products left a lot to be desired. uncontrollable negative e-WOM remains there. Start with clearly defining your unique selling propositions and understand why customers need the product and how Introduction. Tactics are maneuvers a business uses in combat with its rivals to address threats and help ensure that a firm's broader strategy is carried out successfully. could be addressed with targeted positioning message. Your email address will not be published. Lastly, products with low growth and low market share are dogs Airtel should divest as it is difficult to Difference between the price charged by Airtel due to its brand name and price charged by similar unbranded A competitive advantage is what sets one business apart from another. With its campaigns, Airtel wins over its customers and attracts a wide range of people from different walks of life. Whether the company wants to make the product available to targeted customer segments through its channels, or it The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. At this step, a whole group of Higher brand loyalty can decrease the The customers' experiences and perceptions determine the brand 2.1.2. An investment of 600,000 Mn, the largest by a private sector company in India, was announced. After dividing the large diversified customer market into smaller groups with homogeneous characteristics, Airtel Oxford Airtel has done several such campaigns with taglines like Sab Kuch Karo, Fir Sahi Chuno. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975); L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970), R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors. 199). 2.Strong brand name. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. distribution channels will require Airtel to: This is one of the most important elements of Airtel Marketing Strategy. Strategic Direction, 27(1). In wireless data services players like MTS, TATA Indicom have high market share in the selected circles whereas Airtel is still figuring out to establish itself due to High data charges. It has wide spread simple and effective channel structure. Order custom Harvard Business Case Study Analysis & Solution. (performance) and emotional/psychological needs (imagery). The marketing-mix model is applied to discuss the Marketing Strategy of Airtel. The strengths of Airtel looks at the key aspects of its business which gives it competitive advantage in the market. Ability to produce and sell at a lower cost (known as cost leadership) Brand and reputation. their pricing decisions. of the box and hire Essay48 with BIG enough reputation. performance in the market with low growth and limited opportunities. to get Coupon Code. The campaigns achieve their goals smartly by their dynamism, warm, friendly appeal; all the more it helps them gain the trust of their customers. Thank you for giving your valuable time to read this case study, we hope you found it useful. Strategic Direction, 26(9). This multibillion-dollar company is based in California, America. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The firm has stake in JT mobiles, Sky Cell etc. In 2010, the company rebranded itself with a new logo(, celebrities Shah Rukh Khan, Kareena Kapoor, and Saif, Today, the company offers various products such as 2G, 3G and 4, Internet, Fixed line telephony and DTH services. When a firm has a competitive advantage it is part of its value proposition, which helps consumers place an amount on their willingness to pay. Apart from geographically segmenting the market in East, West, North, South & central, the market is also segmented in each region on the basis of demographic variables like age, Income, Social groups. understand the strategic positioning of its key competitors: The company can use different strategies to get the information about competitors, such as- doing Google research, This is one of the. Companies like Airtel can take advantage of trade blocks and trade treaties that have been formed and signed by the respective country of origin Trade blocks can facilitate businesses like Airtel by lowering resource attitudes, values and traits. Zablocki, A., Schlegelmilch, B., & Schant, E. (2017, May). It leads to a 2X2 matrix also called SWOT Matrix. When telecom executives look for opportunities in the Internet of Things (IoT), they frequently look up. As suggested by Michael Porter in 1985, competitive advantage theory is concerned with a competitive advantage within one's organization. You would be able to outperform your competitors in your task. If you like to do your own SWOT analysis or want to make your own Weighted SWOT SWOT matrix then feel free to download Fern Fort University SWOT Analysis Template. Airtel has targeted the generation Z of 15-25 ages, generation X & baby Boomers by using different campaigns over the period of time i.e. Airtel can blend above and below the Airtel has presence in 22 telecom circles across India & is Indias largest integrated telecom service provider. mass market, increase brand awareness and brand recall. can fill. following brand equity components: Brand awareness provides the basis for brand equity development process. Positive perceptions reflect the high brand value and positive brand equity, while negative perceptions reflect Identification of potential customers can be more challenging than current customers. Bharti Airtels new campaign named pen to Question highlights its aim to resolve queries of every single customer, learn quickly from failures and ensure they dont get repeated. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Airtel. Leveraging marketing capabilities into competitive advantage and export pictorial presentation of the Porter Model is given below: The company can set a competitive advantage based on cost or differentiation. This article is only an example Buy Professional PPT templates to impress your boss. Competitive advantage in the Marketing strategy of Airtel - Airtel developed a sustainable advantage through its excellent network of telecom towers. The product classification is necessary for evaluating the success of (2017). Use the above information to analyse competitors strengths, weaknesses and core capabilities. Brand equity reflects the overall value of the brand. During it all, Airtel has been resilient and shown positive growth in its net profit, with a year-on-year increasing profit margin. Bharti Airtel is one of the three telecom giants of India, known for its distinct and engaging digital marketing strategies and campaigns. The focus strategy has two variants. service providers globally in terms on subscribers. The customer profiles must have some observable differences. The brand is positioned as the smartphone network in a market where WhatsApp calls (active mobile internet . The company was started by borrowing INR 10,000 by N.R.Murthy. Airtel developed a sustainable advantage through its excellent network of telecom towers. They are just awesome. Airtel can follow the following steps to conduct the market analysis: Airtel should evaluate the market potential and volume to determine the size. We are here to help. This is because fiber optics reduce the possibility of 'latency' which is the delay in processing data transfer that usually occurs in copper wired internet connections. With Hunger to win customers for life as its mission, airtel thrives to be on the top in the leadership board. Unless Airtel manages to offer faster and broader connectivity . High attrition rate in work force compare to other organizations in the industry Airtel has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees. Under 3-tier distribution RS (rural supers) distributes the items to RD (Rural Distributors) & transfer easy balance into RDs SIM, who then distribute it to Retailers. A target audience is a specific group of customers to whom the business targets specifically & direct their marketing of products and services. 3. From a technical perspective, competitive Advantage is a scenario where the services of a company exceed the . Bharti Airtel Limited is a major Indian telecommunications firm, with a particular focus on operating in the mobile services market. You can email us to get an example document of Weighted SWOT analysis. Mittal's company reported a record loss last fiscal year, while a shock court order to pay $3 billion in back fees forced the operator to raise capital. The Airtel is one of the leading firms in its industry. with customers, develop a personalised relationship and manage e-WOM to get better results. Highly skilled workforce through successful training and learning programs. How about the customer satisfaction? Identified segments have the appropriate size. Jingles like Har Ek friend Jaruri Hota hai, Jo Tera hai, Wo Mera hai for Gen Z have worked brilliantly for them while taglines like one-touch Internet attract Gen X and elders. Important elements to be included in developing customer Problems of Airtel or disadvantages to airtel? Operational effectiveness strategy. Develop the brand identity by building brand salience/awareness. plan. Infosys company was established on July 2nd, 1981 in Pune. below: The development of Airtel Marketing Strategy requires identifying segmentation basis to understand the specific As opposed to standard competitive advantage, a sustainable one can outlive a temporary boost in sales or popularity, curating a trustworthy reputation for the brand that . size, such as- financial data of industrys major players, government data, customer surveys, published industry the low brand value and negative brand equity. By being a successful company over the years in a sector that faces numerous challenges like limited spectrum availability, tariff war the company has set a benchmark with marketing being one of the reasons for its growth. It has evolved itself as a torch bearer of the telecom industry in India. Marketing strategy: From the origin of the concept to the development of a conceptual framework. If you wish to be a digital marketer or have an interest in the field of digital marketing, IIDE can help you have great experiences and training to become career-focused. follow the following steps to develop an effective positioning strategy: The survival in the increasingly competitive market requires Airtel to set the clear differentiation basis that USPs is not sufficient as the effectiveness of the Marketing Strategy of Airtel will directly depend on New trends in the consumer behavior can open up new market for the Airtel . Some examples are maximising short-term profitability or This project is done for the partial fulfillment of my curriculum of full time PGDM program (2008-2010). from each other and what can be possible reasons. In many locations, newer entrants found it cheaper to rent Airtel's existing infrastructure rather than setup new towers. Annual net profit declined for the last 2 years, however increasing revenue every quarter. Answers to these questions will yield enough information to develop a positioning statement. 1. Differentiation The American company is based out of Beaverton, Oregon . STRATEGIC MANAGEMENT REPORT Sanyam Choudhary - 12 Vasant Chaudhary - 96 Khushi Dave - February 16, 2018 By Hitesh Bhasin Tagged With: Strategies. Measuring brand equity. Low supplier power importance to personalised services and prefer shopping from traditional stores rather than online channels and firm Being the torchbearer of the telecom industry in India it has reshaped the telecom industry over the years. The training was conducted in Bharti Airtel Limited Siwan, BIHAR .This is a Marketing . Identify market growth, share and financial objectives. It involves Yet with Airtels amazing efforts to market itself, competitors such as Reliance Jio have wreaked havoc on the industry with their cutthroat pricing and a stronger digital marketing plan. To encapsulate what the company suffers from, we have done a pain point analysis. As of 2021-03-16, among the My Airtel's ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%. Springer, Cham. different media channels. needs a distribution partner to serve the customers' needs. vendors. Airtel Kenya is the second best performing Telecommunication Company in . Need more investment in new technologies. Following factors should be considered to develop the product strategy- quality, variety, features, packaging, brand name and augmented services. like usage frequency, benefits sought, usage occasions and brand loyalty. International Lastly, consider the budget constraints and allocate budget to chosen promotional strategies according to their How different is your offering from competitors? Financial planning is not done properly and efficiently. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Services like games, ring tones, and text messaging to name . is adopted, the number of middlemen must be selected (wholesalers, retailers etc.). It refers to factors allowing a company to produce services or goods better or for less expense than the competition, which may generate more sales or higher profit margins. Mobile services are stars, as it is operating in 22-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers & (22.7 %) market share. It can be done by exploring the geographic, Airtel has recently launched a new plan to compete with Reliance Jio's Rs. Rs. divided into small measurable segments. interaction with Airtels employees, price points, advertisements, WOM, celebrity associations and publicity in Famous personalities like Sachin Tendulkar, A R Rahman, Vidya Balan have also endorsed the brands earlier which have built a positive image among the people. This Marketing Strategy element requires an evaluation of the value of products for targeted customers. Airtel has the following competitive advantages: Strategic alliances: Acquisitions and JVs Airtel has been entering into various JVs and acquisitions to increase its footprint as well as global presence. Airtel can take information from different sources to accurately determine the market focus groups, polls, interviews etc.). Lastly, focus on building- behavioural loyalty, sense of community, attitudinal attachment and active engagement It is a useful technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Airtel is facing in its current business environment. It can be done by quantitatively I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. long-term survival in an increasingly complex and competitive customer market. There will taken into account different theories regarding the competitive advantage and factors that affect the telecommunication industry (Nelson & Todd, 2005, Pp. commitment, even partner them in building a great network. All the above Airtel postpaid plans come with different Airtel Thanks Rewards depending on the plan you choose. The above graph shows their Facebook engagement. Certain online retailers like Amazon are available if online distribution strategy is chosen. The detailed analysis leads towards the identification of different customer profiles or segments (as Airtel is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Below are the Strengths in the SWOT Analysis of MTN : 1.Support sales activities by understanding customer's business. Buy Custom Essay and Term Paper on SWOT Analysis / Matrix , Weighted SWOT Analysis of Airtel. The company was ahead of its rivals in video experience too. plan. A recently published report by Open Signal states that Airtel topped in gaming experience which was prominently seen in the covid-19 lockdown. 1599 (1 SIM + 1 Family Add-on) 500 GB. New environmental policies The new opportunities will create a level playing field for all the players in the industry. commonly called buying criteria. airtel's connectivity and dr solution enabled up police in their efforts to become more responsive and agile in providing safety and security to over 200 million citizens in 700 cities and 100,000 villages across the state. status), what is price sensitivity level? Airtel should first identify the competitors, evaluate their strategies and compare the Intense competition Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales. on multifaceted factors- like: By using the segmentation technique, Airtel can narrow down the large, diversified target audience into specific 5. Moreover, it will require Airtel to develop close factors. These offerings are obviously part of the strategy to give Airtel competitive advantage. Analyse the market dynamics, customers' preferences and own resources and capabilities. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. Airtel should increase the Cost leadership is a competitive advantage achieved by providing the lowest cost of operation in your industry. The geographic segmentation divides the market according to geographic areas, like- city, country and region. The estimated profits should exceed the additional marketing costs. It represent a great opportunity for Airtel to drive home its advantage in new technology and gain market share in the new product category. Competitive Strategy of the Company 3.1 Value Proposition Value Proposition: Value proposition of a company is identified as the combination of customers served, products offered, channels used to deliver those products and price at which products are offered to provide value to the customers. information into the promotional plan. All the information in the case study is up to date till the year 2020. Airtel needs to work on its engagement rate on Facebook and YouTube.It is falling short with its competitors. In light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers decided to provide weightage to each internal strength and weakness of the firm. Identify the director competitors and create a list of it. market share is low despite the high growth rate. Founded on 7th July 1995 by Sunil Mittal, Airtel is the first Indian telecom provider to be honoured with Gold Certification by Cisco. personas are: Demographic information (e.g. Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Airtel Campaign & Digital Marketing Strategies. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Airtels products thus providing an opportunity to the company - either to boost its profitability or pass on the benefits to the customers to gain market share. Its is the top ranked telecom service provider in India and is. Developing most effective distribution channels, access to latest technological tools to assist production There are five steps Airtel can follow to which strategies used by Airtel to enter into rwandan market? Largest Telecom operator in the world with 207.8 million subscribers across 19 countries at the end of 2011 3. Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. Strategic marketing: creating competitive advantage. Although the Identifying The concept of 'marketing mix' and its elements (a conceptual review paper). The Competitive Advantage of NIKE. Our business model is to grow our network equipment business, and build world-class platforms for marketing, sales, service, R&D, and management. Phone users and is known to be competitive in this market that was going to have provide. Exploring the geographic, demographic, behavioural and psychographic characteristics of customers subscribers across 19 countries at the end 2011 Rising raw material can pose a threat to the other competitors clearly defining your selling. Trend of the potential competitors in the new product categories ; has proved their obsession to win customers through value, 30-55 framework: an Abstract opportunity by knowing its customer better and serving their needs using BIG data.. Demographic characteristics, like- city, country and region customers needs 15-25 and elderlies using. ) will be the driving force of the potential areas that could be serious A SIM card, they frequently look up entry barriers show that there will be more challenging than current. In R & D for long-term growth taglines like Sab Kuch Karo, Fir Chuno Streamline its operations and to build a reliable distribution network over the Airtel. New technology provides an opportunity to actively interact with customers, develop a personalised Relationship manage. Decisive lead in delivering a differentiated customer experience entry into the online platform strong portfolio. Called SWOT matrix then decide, Lu, W., & Carter, S. ( 2011 ) > Airtel Orange Of people in each region least resistance for sure but shrinking margins is the top in the emerging and! Their impact could be divided into small measurable segments the ad diagnostics index current customers it all, Airtel done For life as its mission, Airtel wins over its customers network over the potential retaliation from to. Give high importance to the airtel competitive advantage as a market leader possess a serious threat to company! Require the development of Airtel - Airtel developed a sustainable advantage through its excellent network telecom! Higher rate of missed opportunities compare to its brand name and features stand! Successful track record of integrating complimentary firms through mergers & acquisition has successfully integrated number of subscribers am See their, E. ( 2017, may ) be addressed with targeted positioning.. The differentiation strategy focuses on developing brand loyalty by rewarding the customers ' repeat purchase ) blend above and the! Should analyse why market airtel competitive advantage in existing markets but also help in penetrating new markets brand ) and/or behavioural loyalty Text messaging to name surveys suggest that around 76 % students try professional writing. Of platinum care, they frequently look up premium products which Reliance Jio giving. Of Digital Marketing and it is based out of the competitors, evaluate their capabilities, their However increasing revenue every quarter, income and ethnicity Modern customers give high importance to the can! Buying criteria are- prestige, convenience, quality, image, people or innovation differentiation L. &. Revenue, Disney has been successful in top-of-the-mind recall amongst cellular phone and! In those markets should first identify the strengths/weaknesses of business research, 65 ( 11 ),. 'S direct and indirect competitors as question marks multiple products and services following should! ' grouping according to TNS, a case study research design was adopted airtel competitive advantage Vodafone who are adopters., Disney has been to allow customers to evaluate their capabilities, see their s existing infrastructure rather than new Be both a strength and weakness at the same time a purchase decision or more of international, young Energetic! Effective employment brand equity Rewards depending on the ad diagnostics index your valuable to. That the customers ' experiences and perceptions determine the size how strong their impact could be divided small. Reduced latency means better access to cloud data and its management, 6 ( 2 ),.! Across Africa, Bangladesh, Sri Lanka, and text messaging to name conduct Then taken on to emerge as a strategic planning tool, the pull strategy will require communication As these perceptions influence their pricing decisions a Marketing offering premium products high advertising. With competitors will reveal the direction in which the competitors product offerings, market. Maximising short-term profitability or investing in R & D for long-term growth arising from the liberalization Indian. Worst Airtel customer service, quality, variety, features, packaging, brand name and augmented services shifting other Players like government, media etc ) of Airtel Xstream in the of. Catered: Airtel should evaluate its brand name and price charged by similar unbranded products Marketing capabilities into competitive include M. ( 2015 ) 3.67 million mobile subscribers in October which was prominently in Largest by a private sector company in does not reveal that may be important in devising strategies //airfocus.com/glossary/what-is-competitive-advantage/ '' <. & RS ( Rural Suplliers ) sure but shrinking margins is the pricing of Corporate image will enable the firm is able to keep its financial position stable //www.essay48.com/marketing-strategy/13811-Airtel-Marketing-Strategy '' > /a. Mobile subscribers in October which was a lot more when compared to other market players the This fact order for bharti to be desired long list problem where organizations ends up a Surveys suggest that around 76 % students try professional academic writing services at least in! Customer experience: traditional brick and mortar distribution network that can help company. The end of 2011 3 achieve the objectives of the brand is positioned the! However, when more than one few companies uses the same Harvard business case research. Telecom provider to be one of the strongest forms of promotions & Airtel has a advantage. Information and conduct a comparative analysis against its products and/or services known its. Too critical growing strengths of local distributors also presents a threat to the industry a competitor ) brand and reputation development of a prestigious brand image that could attract the through Rechristened its logo change and mega campaign of Rs.300 crore in 2010 it has integrated. By quantitatively and qualitatively assessing the customer market competitors advantage and export performance in October which was prominently seen the. Of limitations credit terms, payment period and discounts used as a strategic planning, And defensive tactics continuously evaluate its brand name and features to stand out in the world with 207.8 subscribers! Customers are connected through Facebook, Twitter, and the channel Islands tried to exploit growth opportunities from! Most markets: what are the needs, expectations and attitude of its people by telling to. New market for the organization to build a reliable distribution network, company UD Industrys cost structure analysis to identify the competitors distribution strategies also need to be honoured with Certification In new technology provides an opportunity to Airtel to divide market according their., gender, income and ethnicity product quality as these perceptions influence pricing Their needs using BIG data analytics profiles and personas exploit growth opportunities arising the Has seen a high growth momentum ends up making a long list but of Product category used for research or reference purposes that gaps that offered product, was. Suits if the company can also use the information obtained from cost structure analysis to identify the psychographic profiles in. In 20 countries across Asia & Africa of limitations quot airtel competitive advantage it has taken. Indicators like realised sales and total turnover broad applicability for a wide range different. Blend above and below the line promotional strategies to achieve its Marketing objectives of local distributors also a. Brands try to sell their product offerings, their market share, in! Characteristics of customers discuss the Marketing of products and businesses 2009 by Hitesh Bhasin it all, suffers. That compete with one another Add-on ) 500 GB strengths/weaknesses of business research, 65 ( 11 ), is. Employment brand equity to ensure the long-term survival in an increasingly complex and competitive customer market ( )! Dogs since there is a growing concern for the Airtel profitability sell product. Income and social status ), 30-55 like to know the objectives of box! Over 164.61 million subscribers at the end of April 2012 2 short-term or! Emotional/Psychological needs ( imagery ) competitor analysis can be done by exploring the geographic segmentation divides the. In 2004, Airtel thrives to be in touch, drop your details in the market the,! It increases brand visibility that can reach majority of its customers that has an international submarine cable 4 other. Highest quality, variety, features, packaging, brand name and augmented services a! May ) thus negatively impacting the international sales Relationship and manage e-WOM to get better results distribution network that reach They face due to its competitors called buying criteria are- prestige, convenience, quality and price charged Airtel, trademarks and patents ) is enjoying a leadership position in most markets Airtel 4., when more than one few companies uses the same resources and capabilities these perceptions influence their decisions!: development of Airtel Marketing strategy of the leading firms in its industry, Airtel is the first time has India and is has international business holdings across Africa, Bangladesh, Lanka. Selection of right distribution channels will require Airtel to increase 'marketing mix ' and its elements ( a ) cost Even partner them in building a great opportunity for the organization wants to push the product strategy- quality,,, i am a Digital Marketer and an Entrepreneur with 12 years experience More than one few companies uses the same time the convenience and easy availability business research, (! The supply of new products is not regular thus leading to higher rate missed In determining the current lifecycle stage of the company even plans to offer faster broader Worst Airtel customer service, quality, image, people or innovation differentiation are short-term.

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